The companies argue that with millions of users every day, they cannot possibly pick up a phone.
“A lot of these companies don’t have enough employees to talk to,” said Paul Saffo, a longtime technology forecaster in Silicon Valley. Facebook, for example, has just one employee for every 300,000 users. Its online systems process more than two million customer requests a day.
Google, which at 14 years old is a relative ancient in Silicon Valley, is one of the few companies that publishes phone numbers on its Web site. Its phone system sends callers back to the Web no less than 11 times. Its lengthy messages contain basic Internet education in a tone that might be used with an aging relative, explaining, slowly and gently, “There’s nothing Google can do to remove information from Web sites.”
In studies of peer groups, Laura L. Carstensen, a psychology professor who is the director of the Stanford Center on Longevity in California, observed that people tended to interact with fewer people as they moved toward midlife, but that they grew closer to the friends they already had.
Basically, she suggests, this is because people have an internal alarm clock that goes off at big life events, like turning 30. It reminds them that time horizons are shrinking, so it is a point to pull back on exploration and concentrate on the here and now. “You tend to focus on what is most emotionally important to you,” she said, “so you’re not interested in going to that cocktail party, you’re interested in spending time with your kids.”