Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
My rating: 4 of 5 stars
Dan Ariely writes in a pretty simple and straightforward manner about how ridiculous we act when it comes to economic decisions. It’s full of many examples and experiments (you get the feeling that students at MIT are unwittingly subjected to sociology experiments every single day) on how people will act regarding certain conditions (e.g., giving away something free vs. something cheap, paying for labor from friends vs. giving gifts).
In the short time since I’ve read it, I’ve already thought about many of the habits I do every day — should I really be purchasing this coffee and bagel every day? And why do I do that in the first place.
Anyway, it’s a pretty enlightening read into why we humans make certain decisions and how we can try to change things for the better.