I enjoyed this story about the founding fathers of behavioral economics and their seemingly unlikely friendship. Their work has influenced so many aspects of our lives.
We also learn about a number of their experiments, the how and why behind them, and what it ultimately means. Some of the examples were pretty jaw dropping and I found myself falling for some of the same fallacies they were pointing out. M
We are really irrational creatures.
Interestingly, I read Thinking, Fast and Slow a few years ago and just now realized that the author of that book is one of the psychologists that this book is about!