MacWorld is here!

Apple Inc LogoThe annual MacWorld Expo is back in San Francisco this week. The Apple Rumor / Product Cycle is in full force. Based on the banners currently hanging up in Moscone Center that read, “There’s something in the air,” websites, blogs and forums have been alive with speculation about the latest Apple product that Steve Jobs will unveil in a few hours.

The current consensus seems to be a new, ultra-thin, ultra-portable laptop. I’m not sure how much that news excites me though. Then again, exactly one year ago at this time, I wasn’t too excited about the rumored iPhone announcement. And now? I wouldn’t be able to live without mine.

Anyway, let’s hope the rumors about iTunes rentals and a revamped AppleTV prove true! The AppleTV sitting in our living has so much more potential.

The thing I am most excited about though? The unveiling of the iPhone SDK that will allow developers to start writing custom third party apps. Currently, the only way to do this is to hack your iPhone (and potentially void your warranty). However, the things developers are doing right now without an official SDK are amazing. I can’t wait to see what an official SDK will bring.

Let’s go Apple!