Nike’s 2010 World Cup commercial

The World Cup is almost upon us and Nike released a brilliant soccer commercial that debuted during yesterday’s UEFA Champions League Final. It’s called “Write the Future”, and features various players from around the world, writing their own destiny depending on what happens in the World Cup. It’s an epic and often hilarious commercial.

My personal favorite Nike soccer commercial is from Euro 2008, called “Take it to the Next Level”, which shows a soccer player’s career evolve in first person view. (See previously)

Lastly, this soccer commercial from Euro 2004, pokes fun at the Italian national team’s propensity for “diving“. Via Wikipedia:

Diving in the context of association football is an attempt by a player to gain an unfair advantage by diving to the ground and possibly feigning an injury, to appear as if a foul has been committed. Dives are often used to exaggerate the amount of contact present in a challenge.

Treme on HBO

Treme is a new show on HBO created by David Simon (who also created The Wire). It’s focused on life in New Orleans, three months after the Hurricane Katrina disaster.

It’s definitely enjoyable, and in only three episodes, it’s become one of my favorite shows that I’m currently watching.