So, which is it: GIF like a present or GIF like the lube?

“It’s embarrassing because you don’t know if it’s Mr. Gick or Mr. Jick,” lamented William Labov, a linguistics professor at the University of Pennsylvania. As Dr. Labov explained, in modern English, no hard and fast rule exists for the ‘gi’ combination. Some words take the hard sound, others take the soft sound — it depends on the word’s specific history. Compare gift and gin, for example — same ‘gi’ combination, different ‘gi’ sound.

The Atlantic has really been nailing it lately and is quickly becoming one of my favorite publications.