Dave Schumaker » advertising

Nike’s 2010 World Cup commercial

Dave — Sun, 23 May 2010 16:08:37 +0000

The World Cup is almost upon us and Nike released a brilliant soccer commercial that debuted during yesterday’s UEFA Champions League Final. It’s called “Write the Future”, and features various players from around the world, writing their own destiny depending on what happens in the World Cup. It’s an epic and often hilarious commercial.

My personal favorite Nike soccer commercial is from Euro 2008, called “Take it to the Next Level”, which shows a soccer player’s career evolve in first person view. (See previously)

Lastly, this soccer commercial from Euro 2004, pokes fun at the Italian national team’s propensity for “diving“. Via Wikipedia:

Diving in the context of association football is an attempt by a player to gain an unfair advantage by diving to the ground and possibly feigning an injury, to appear as if a foul has been committed. Dives are often used to exaggerate the amount of contact present in a challenge.

Rube Goldberg Machine of Beer

Dave — Sun, 27 Dec 2009 07:24:55 +0000

Hah, this commercial is pretty awesome. It’s like the Rube Goldberg machine of beer.

Nike soccer commercial

Dave — Wed, 23 Dec 2009 08:52:14 +0000

Just saw this brilliant advertisement again. I first noticed it last year, during the Euro Cup. It’s a commercial by Nike, following the career of an unknown teenage soccer player through their eyes. In two minutes, the commercial goes from playing in a youth league, to playing for Arsenal, to playing for Holland in the Euro Cup.

It’s really well done and quite creative!

Chuck Norris has nothing on the Most Interesting Man in the World

Dave — Thu, 23 Jul 2009 23:25:39 +0000

Hah, I *really* enjoy these Dos Equis commercials. I think it's a pretty hilarious ad campaign.

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Humorous sports advertising

Dave — Sun, 31 May 2009 18:20:59 +0000

Recently, the National Basketball Association and Nike teamed up to produce a series of commercials for the NBA playoffs, featuring puppet versions of arguably the best two players in the game: The Lakers’ Kobe Bryant and the Cavaliers’ LeBron James. Two of them in particular are quite amusing to me.

The first commercial features Kobe bragging about the three championship rings that he has won, compared to zero for LeBron.

The second video features LeBron and Kobe challenging each other to a game of 1 on 1.