I have been reading a book on the development of the English language recently and I’ve become fascinated with the idea of word etymology — the study of words and their origins. It’s no secret that English is a great borrower of foreign words but I’m not enough of an expert to really understand what that means for my day-to-day use of the language. Simply reading about word history didn’t help me, so I decided that I really needed to see some examples.
Using Douglas Harper’s online dictionary of etymology, I paired up words from various passages I found online with entries in the dictionary. For each word, I pulled out the first listed language of origin and then re-constructed the text with some additional HTML infrastructure. The HTML would allow me to associate each word (or word fragment) with a color, title, and hyperlink to a definition.
British-born David Ogilvy was one of the original, and greatest, “ad men.” In 1948, he started what would eventually be known as Ogilvy & Mather, the Manhattan-based advertising agency that has since been responsible for some of the world’s most iconic ad campaigns, and in 1963 he even wrote Confessions of an Advertising Man, the best-selling book that is still to this day considered essential reading for all who enter the industry. Time magazine called him “the most sought-after wizard in today’s advertising industry” in the early-’60s; his name, and that of his agency, have been mentioned more than once in Mad Men for good reason.