How Google Builds Its Maps—and What It Means for the Future of Everything

Via the always awesome Alexis C. Madrigal of The Atlantic:

“If you look at the offline world, the real world in which we live, that information is not entirely online,” Manik Gupta, the senior product manager for Google Maps, told me. “Increasingly as we go about our lives, we are trying to bridge that gap between what we see in the real world and [the online world], and Maps really plays that part.”

This is not just a theoretical concern. Mapping systems matter on phones precisely because they are the interface between the offline and online worlds. If you’re at all like me, you use mapping more than any other application except for the communications suite (phone, email, social networks, and text messaging).

I’m Being Followed: How Google—and 104 Other Companies—Are Tracking Me on the Web

Via: http://www.theatlantic.com/technology/archive/12/02/im-being-followed-how-google-and-104-other-companies-are-tracking-me-on-the-web/253758/

This morning, if you opened your browser and went to NYTimes.com, an amazing thing happened in the milliseconds between your click and when the news about North Korea and James Murdoch appeared on your screen. Data from this single visit was sent to 10 different companies, including Microsoft and Google subsidiaries, a gaggle of traffic-logging sites, and other, smaller ad firms. Nearly instantaneously, these companies can log your visit, place ads tailored for your eyes specifically, and add to the ever-growing online file about you.