I often wonder why advertisements are designed in specific ways and what their target audiences are. While browsing through the PhysOrg website (a great science news website), I noticed the following textual advertisement from Google.
Two things come to mind. First, Google Ads are supposed to work by scraping the page they will be displayed on for keywords. The main things displayed on this page were about black holes, Large Hadron Colliders, dust devils on Mars, iPhone patches and how early whales potentially used their “hind legs” for swimming. So how would that apply to someone concerned about their looks?
Secondly, why is the word humiliated in quotations? Is the theoretical person who was called fat, not really humiliated? Just “humiliated?” The quotations seem absolutely out of place. Now, instead of worrying about my weight and whether or not a loved one called me fat, I myself (of a scientific mind no less, like many others who read that site) am wondering why the quotations were around the word humiliated, and not “fat” or “fast” or even “husband.”
Holy crap, Texas! Their education board is dictating textbooks for a large part of America. This is horrific: http://bit.ly/aJO8Ckabout 23 hours agofrom web
Disturbing circumstances: One of the cats figured out that he can sit in my office chair when I'm not around. Or if I am, my lap works too.about 1 day agofrom Tweetie
Figuring Out Advertising
I often wonder why advertisements are designed in specific ways and what their target audiences are. While browsing through the PhysOrg website (a great science news website), I noticed the following textual advertisement from Google.
Two things come to mind. First, Google Ads are supposed to work by scraping the page they will be displayed on for keywords. The main things displayed on this page were about black holes, Large Hadron Colliders, dust devils on Mars, iPhone patches and how early whales potentially used their “hind legs” for swimming. So how would that apply to someone concerned about their looks?
Secondly, why is the word humiliated in quotations? Is the theoretical person who was called fat, not really humiliated? Just “humiliated?” The quotations seem absolutely out of place. Now, instead of worrying about my weight and whether or not a loved one called me fat, I myself (of a scientific mind no less, like many others who read that site) am wondering why the quotations were around the word humiliated, and not “fat” or “fast” or even “husband.”
Who wrote the copy for that ad?